Writing Samples

.pdf icon An article about the importance of leadership rounding at one of Dignity Health’s hospitals for the internal newsletter and intranet.
.pdf icon A Dignity Health employee spotlight story for the intranet and internal newsletter.
.pdf icon A thank you letter from the President to a patient about a donation that was made in their honor.
.pdf icon A welcome letter from the Chief Medical Officer for a conference booklet at Dignity Health.

Print (Ads, Banners, Posters/Flyers)


.pdf icon Wrote copy and developed the ad for Blood Centers of the Pacific to encourage blood donors to attend a blood drive in Oakland.

.pdf icon Wrote copy and developed the ad for Blood Centers of the Pacific to encourage blood donors in the North State region to donate blood at the area blood center.

.pdf icon Wrote copy and developed the ad for Blood Centers of the Pacific for a university blood drive.


.pdf icon Created a 30" by 84" banner to hang outside the blood drive to advertise it.

.pdf icon Created a 36" by 174" banner to hang outside the blood center to advertise the promotion to vehicular traffic.

.pdf icon Created a 36" by 174" banner to hang outside the blood center to advertise the promotion to vehicular traffic.


.pdf icon Interviewed, wrote, and created the newsletter that was mailed to blood drive coordinators. It was also placed on the Blood Centers of the Pacific website, and all blood centers.

.pdf icon Wrote copy and worked with the graphic designer to create the layout for this magazine as part of a campaign at Dignity Health. All 55,000 employees received it.

.pdf icon Wrote copy and created this magazine for the conference launch of an initiative for emergency departments at Dignity Health.


.pdf icon These posters were created to drum up excitement among staff in the hospitals about Humankindness Retreats that were held internally for all Dignity Health staff to participate within a 18-month period.

.pdf icon This poster was created for physician education on evidence-based blood therapeutics.

.pdf icon This poster was created to encourage Dignity Health patients to provide feedback so we could improve our services.


The objective of the patient experience portion of the brand goal for FY16 was to improve the experience of our patients and our brand alignment through a focused campaign on “listening.” The FY16 target level performance goals were to achieve 1 percent improvement in the average combined scores of inpatients, ED patients, and outpatients. Strategies for success in inpatient and outpatient included but not limited to: leadership rounds, service recovery; in the ED – the sustainability of the Dignity Health Way in the Emergency Department, use of comment cards, etc. In support of the goal and strategies, I:

  • Published weekly patient experience newsletter that served as an information source (weekly reports our scores, patient stories, huddle tips, videos) to hospitals, and patient experience and communication leads.
  • Created toolkit and supporting materials (measurement tools, videos) on leadership rounding.
  • Created daily email reminders as part of "final push plan" in the two week leading up to the closure of goal period; talking point infographic sheets for the president's calls to hospitals.
  • Created comment cards and supporting materials for Emergency Department and Outpatient; Increased awareness and education for service recovery among staff.
  • Created communication materials (talking points, booklets, slides, emails) in support of the Peer-to-Peer in the Emergency Department and Leadership summits. Increased education among the Emergency Department staff on communicating with their colleagues.

The retreats were a part of a larger plan to fulfill the promise of humankindness. Dignity Health made a commitment by having all employees participate in the retreats. It was designed to provide a venue for our employees to talk about their own experiences, as well as to inspire acts of kindness, improve employee engagement, and ultimately build a culture that consistently delivers an exceptional experience for our patients.

By the close of FY16: 767 retreats were held; 48,000 employees participated; 180 facilitators and coordinators were involved in making the retreats a success. Retreat evaluations showed 94 percent of employees who attended retreats rated them as agree or strongly agree. In support of the retreats, I:

  • Created training materials/slides for the facilitators to lead retreats and updated them every quarter.
  • Developed a magazine for the retreat attendees every quarter
  • Sent communication as retreats were completed in each service areas to: the area hospitals, and for publication on the intranet and System Update (organization monthly update).
  • Distributed generosity store stories every month to system update, intranet, marketing leads to inspire acts of humankindness.
  • Supported service area celebrations to honor the work of the facilitators and coordinators upon completion of the retreats by developing talking points, appreciation certificates, and cards.

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